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How to Search Engine Optimize Your Blog Content

How to Search Engine Optimize Your Blog Content

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

But does your blog content really help your business organically rank on search engines?

Although it's clear blog content does contribute to your SEO, Google's copious algorithm updates can make this tricky. And today's SEO best practices are all about relevancy and intent.

So, when it comes to your blog, how do you know what matters and what doesn't? What are today's blog ranking tactics, and what's considered "old-school"? How can you keep it all straight?

Keep reading — I'll explain.

Simplifying SEO

Additionally, there are some other ways you can simplify SEO in terms of your business's blog. Along with the blog SEO tips we're going to review momentarily, consider the following.

If you're a HubSpot customer, look at specific SEO optimization tips for your individual blog posts. You can do this by clicking the bar graph icon on the far left side of your blog editor when you're working on the post to access the SEO Optimization screen. If you're not a HubSpot customer, use these tips as a checklist as you blog:

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